Josero are looking at some of the myths surrounding alternative inks and revealing the truth about factors such as cost, reliability, quality, customer service and technical support. In our last issue we covered the myth surrounding costs. This issue will look at quality.

Myth – Third party inks will clog your print heads so you're better staying with the inks that the printer manufacturers make.

Truth – Triangle not only make inks to be sold under their own name but also make inks for printer manufacturers. How many printer manufacturers make ink? Who would you trust to make ink, a printer manufacturer or an ink manufacturer? Triangle inks are certified by many print head manufacturers around the world such as Xaar in the UK. This means the Triangle inks will have often been developed for specific print heads before the printer manufactures have even begun to build their printer. Given this level of integration it is simply ludicrous to imply that Triangle inks won't jet reliably through your print heads. On top of this, Triangle's ink train warranty, which is the most comprehensive in the industry will cover the costs of any repairs to the printers ink train should the damage be proven to have been caused by Triangle inks. All Triangle inks are also covered by Triangle's worldwide ink durability warranty.

Customer testimonial - Your Printing Supplies (YPS) is Triangle's dealer in the North East. Managing Director, Garry Brown said, “We wanted to find the right quality alternative digital ink which would perform to the standard of OEM inks. After looking at several different inks and testing them rigorously we chose Triangle™ inks because they easily out-performed all the others. We were not only looking at the ink but at the whole package including cartridge or bulk system quality along with the reliability of the chips used because we'd had problems in this area before."

The Sign and Digital UK show at the NEC proved a tremendous success for Josero with their range of Triangle and Bio inks plus spare parts. Josero also used it as an opportunity to launch their range of superwide inks, which has successfully resulted in conversions already taking place.

The Josero/Triangle stand held a very prominent position at the show and was easily visible to all visitors. Not only was the stand one of the largest at the show, it also received a huge number of visitors. The stand had a high profile team comprising of technicians to run the machines and all of Josero’s Directors. This was complemented by the presence, during the whole show of Paolo Capano, Inx Digital - EMEA Vice President of Sales who was delighted with the impact Josero has made on the UK market and in particular during the show, “The team was extremely busy every day and the potential customers who visited our stand were very interested in the range of products we had to offer. They were also impressed by the technical knowledge and sales support the Josero team offered.”

Josero have already carried out well over a 100 conversions in the UK and Ireland, and following Sign UK expect to carry out many more over the next few months. Potential clients will be given expert advice and support during their transition to Triangle inks for both wide and superwide printers from Josero’s sales and technical team as well as from their local dealer.